GIVE ALOHA 2025

Give Aloha, Foodland’s Annual Community Matching Gifts Program, was established to honor Foodland’s founder, Maurice J. “Sully” Sullivan, and continue his legacy of giving back to the community. Each September, customers are encouraged to make a donation at Foodland to their favorite participating Hawai‘i nonprofit organizations. Since the program began in 1999, a total of more than $41 million has been raised for Hawai‘i’s charities.

HOW TO SUPPORT PONO COLLECTIVE THROUGH GIVE ALOHA

    1. Shop at any Foodland, Foodland Farms, or Sack N Save throughout Hawai‘i.

    2. Show your Maikaʻi card to the cashier or enter your phone number at checkout.

    3. Provide the cashier our organization’s code #79245 (or mention ‘Pono Collective’ and they will find our code for you)

      • Donate any amount up to $249 per organization at checkout.

        Note: A portion of each gift will be matched by Foodland. Customers must be an enrolled Maika‘i member for their donation to be matched.

  • Foodland customers can support the Give Aloha matching gift fund for all participating nonprofit organizations:

    • Round up your purchase

    • Donate spare change

    • Donate 250 Maika‘i points to equal a $5 donation

    • Purchase Give Aloha merchandise designed by artist Suzanne Jennerich

Foodland monitors donations to each organization, distributing its matching gift proportionally based on customer contributions. For more information about Foodland’s Give Aloha program, please see the Give Aloha FAQs.

Your gift is tax-deductible to the fullest extent allowed by law. Please keep a copy of your store receipt for tax purposes, as it will be the only record of your donation. Foodland does not share donor information with organizations.

Our Banner

Check out our banner at Foodland Kailua throughout the month of September! As a Hawai‘i-based nonprofit rooted in hands-on experiential education, we’re proud to be part of this annual community giving campaign.